First Utrecht-based Borrel of the Pyramid was a great success!

Our first Borrel of the Pyramid in partnership with the Social Impact Factory in Utrecht is a fact. With over 30 participants and an interesting business case on sustainable coffee value chain development, we can definitely say it was a great evening!

Stefan from FairChain Foundation provided an interesting business case on setting up sustainable (instead of the usually disruptive!) coffee value chain. The case focused on three topics:
1) How can we explain to the consumer the end-price of sustainable coffee?
2) How can we create customer loyalty (using tokens)? and
3) Who is responsible for fair treatment of coffee farmers?

After almost an hour of brainstorming, the three different teams presented their original and out of the box ideas & solutions to Stefan. Some interesting issues came up, such as building loyalty by presenting a personal ‘face or profile’ off coffee farmers on the packaging, gamification of tokens. The evening was closed by informal drinks and non-coffee related chats and networking.

Please stay tuned for our next Borrel of the Pyramid at the Social Impact factory, again focusing on a social entrepreneur with a business case he or she would like input on from a diverse group of social-minded people!